Predominantly a marketing tool, a Whateo works on the same lines as an explainer video or an animated online quick film; further enhanced with the expertise of story-telling, film making and marketing.
Mindset Network was extremely impressed and touched by the ‘Silence of Hunger’ Whateo created by Griphin for Bhookh.com, India, the Worlds 1st dotcom NGO and it was in succession of the same that the South African Organization commissioned Griphin to spearhead and kick-start their re-launch campaign with a Whateo.
As quoted by Griphin’s Founder, Jay Sutaria
It is a great feat for us to have caught the eye and attention of a noble organization such as Mindset Network; which is founded and promoted by Mr. Nelson Mandela’s Foundation. Further to which it is an honor to have been given this opportunity to associate with the same! The entire re-branding strategy of Mindset hinges largely upon the Whateo we create. This is a very special project indeed!
Shaili Sutaria, Creative Director, Griphin says,
It is a challenge to clearly & distinctly communicate with a consumer in a world filled with information overdose! Every Whateo is an explainer video aimed at successfully explaining a concept through illustration, animation & entertainment within 2 minutes. At Griphin we pay special attention to driving ‘every point of communication home’.
Mindset has approached us with a very noble mission. They are a non-profit organization and are one of the most trusted providers of quality educational resources, information and support to communities in South Africa. Mindset and Griphin together hope to communicate and motivate all the children of South Africa through an easy, comprehensive and endearing Whateo to take education in Africa to the next level.