Matchmaking service provider TrulyMadly.com, announced assigning its digital media duties to Drizzlin Media. Drizzlin’s mandate includes handling the complete digital marketing and social media portfolio of TrulyMadly.
Started by dot com entrepreneurs (Mr. Sachin Bhatia, Mr. Hitesh Dhingra and Mr. Rahul Kumar), TrulyMadly caters to independent-minded singles, helping them find their true match beyond the confines of traditional norms. The website works on a proprietary compatibility algorithm based on exhaustive research conducted by a team of psychologists, which connects the dots between two participants based on individual preferences, views, interests and overall compatibility.
Speaking on the collaboration, Mr. Sachin Bhatia, CoFounder, TrulyMadly, said,
In our endeavour to successfully launch TrulyMadly.com and sustain our core values in the journey, i.e., providing independent singles with a secure and trustworthy space to help find a partner based on personal preference and compatibility over caste, appearances and money; we needed a likeminded agency to partner with us.
We are pleased to have Drizzlin Media as our digital marketing partner and look forward to overcoming the challenge of changing the landscape of the matchmaking industry through Drizzlin’s extensive expertise in the social media domain.
Excited about winning the account, Mr. Deepak Goel, Founder and CEO, Drizzlin Media India Pvt. Ltd. said,
We are very enthusiastic about working with TrulyMadly. There is a huge scope for innovationhere and we are excited to explore new ways of leveraging TrulyMadly in the social media space to help the brand achieve its goals.At Drizzlin, we have always believed in ‘Humanizing Brands’ and are confident that TrulyMadly’sunmatched importance to personal preferences viz. matters of the heart, clubbed with our focus on capturing consumer experiences and establishing the human interest narrative, will add to the influence of the brand.
Drizzlin has already launched a Facebook community ‘Where’s the Love’, for TrulyMadly, which highlights the importance of love and compatibility in relationships. The community encourages subscribers to think beyond convention and voice their opinions about relationships openly.