Sonear Industries Ltd. Appoints KRDS as its Social Media Agency for 2014

sonear ply

Sonear, one of the largest and leading manufacturers of ply, veneer, decorative plywood and laminates in India, has appointed International Social Media Agency KRDS to hold its Social Media Activity for 2014. KRDS will be in charge of the brand’s Community Management on Facebook, Twitter and Linkedin as well as the creation of a complete mobile and tablet app for the brand.

The agency’s main goals will be to build a strong social community and engagement while developing Sonearply’s online reputation and generating brand awareness over the company’s different targeted audiences.

KRDS is currently meeting with a very fast expansion in India as well as in Asia. Today, the agency counts commercial offices in New Delhi, Mumbai and Chennai and has worked with 40 leading brands across the country so far, such as Amway India, Microsoft, Air France India and CRY (Child Rights and You).

Archana Dutta, head of Marketing at Sonearply, declares:

We decided to appoint KRDS as our 2014 Social Media Agency as we believe that thanks to its international expertise and its 5 year experience working on Social Media in Europe and Asia, the agency’s team will definitely be able to meet our expectations and to build a great online presence for Sonear Industries Ltd.. Furthermore, we believe that Social Networks are now the most effective tool to interact effectively with our core audience: thanks to them, a large number of people can be updated on our company, our products, our innovations, but also on our vision.


Amandeep Singh, Business Head – New Delhi at KRDS, adds:

Sonearply presented us a strong challenge since during the research we realized that it is not just the end customer who we need to target but more importantly the key influencers which are Architects and Interior Decorators. With our expertise and experienced team, we have built a strong Social Media Strategy for our esteemed client.