This video is a part of our interview series with brand managers where we understand the client-side perspective of the social media industry. You can watch more such videos here.
As marketers gradually look towards executing integrated and goal-driven campaigns in the digital space, they are compelled to choose between the digital arms of their full-service mainline agencies or branch out and work with pure-play digital agencies.
In this video Mr Rajneel Kumar, VP & Business Head, Digital Media at Viacom18 mentions that these specialized digital agencies are young, extremely enthusiastic and motivated and that they have enjoyed working with start-ups and other dedicated agencies in the past! Watch this video to know whether Viacom 18 is inclined towards mainline agencies or specialized digital agencies.
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