[Video Interview] Rajneel Kumar, Viacom18, Talks About The Brand’s Social Media Objectives

This video is a part of our interview series with brand managers where we understand the client-side perspective about the social media industry. You can watch more such videos here.

In this video, Mr Rajneel Kumar, VP & Business Head, Digital Media at Viacom18 talks about the objectives that they aim to achieve through Social Media. Unlike other brands that run after numbers, the channels under Viacom18 (Nickelodeon, Sonic, Vh1 & Comedy Central) have managed to stay true to their personality and have remained edgy.

Rajneel points towards to the importance of building relationship with fans and followers and being less dependent on contests and campaigns. Watch the video and learn more about Viacom18’s approach towards Social Media.

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