Youtube is one of the most powerful social media platforms, simply going by the huge following and the level of user interaction it has been able to create for itself. Rajneel Kumar, VP & Business Head, Digital Media, Viacom 18 explains its use in terms of two verticals:

Firstly, they push and market their own content by harnessing the phenomenal customer base Youtube has, thereby, driving users to see the content- both online and offline.

Secondly, they use it as a distribution mechanism for their content, which basically serves as an alternative for TV, allowing the users to catch up on the action already missed.

Watch this video to know more about how they go about leveraging YouTube.

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