To connect with school and college teachers across India and honour them.
Teaching is one of the world’s most selfless professions, but usually as students, we forget to thank our teachers. Cambridge India designed a two-fold campaign to address this:
Get featured: This was a series of engagement posts where teachers could send in a short write-up on ‘Why they love teaching’. A lot of teachers from across the country have shared their stories with us and they have featured more than 70 teachers on our Facebook page.
My favourite teacher: This was an activity aimed at making people thank their teachers. They had a form on Facebook where people could nominate a teacher as their favourite teacher along with a message for that teacher, and they would then send their teacher a customized certificate with the name of their students.
This was certainly something that made teachers feel really special.
The bigger picture
Here’s what the teacher had to say-
They’re now a community of 63,000 educationists and they’re going strong everyday with an objective to connect and converse with teachers.
“While they’re promoting their brand, their prime focus would always be on celebrating the most honorable profession – Teaching”.