This video is a part of our interview series with brand managers where we understand the client-side perspective of the social media industry. You can watch more such videos here.
In this video, Mr Rajneel Kumar, VP & Business Head, Digital Media at Viacom18 shares that Viacom18 focuses more on the objectives to decide the digital expenditure on social media. Rajneel states that they have seen a phenomenal organic growth because, for them, engaging with people is more important than simply raising numbers.
Over time, brands and advertisers that work with Viacom18 focus more on leveraging their social platforms. The heartening fact is that brands today see social media as an extremely important factor and the increasing interest in maximizing their presence is a sign that the expenditure in these areas are increasing and are here to stay.
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