Wills Lifestyle, the premium fashion and lifestyle brand from ITC, has appointed iContract, a part of Contract Advertising as its digital marketing agency, to handle the digital marketing and social media portfolio for Wills Lifestyle.
It was reported that the Lifestyle group was looking for a full service digital agency in January. After a rigorous selection process involving 12 top agencies, from which three agencies were short listed for the final round of consideration, iContract was selected for their creative strategy and execution plan to build the brand in the digital space.
Speaking on the selection process, Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC said,
The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going LIVE it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.