Aviva India’s campaign “Big Plans for Big Dreams” has been one of the most widely acclaimed one in recent times. It very promisingly reflects the brand’s ethos and positioning with the help of its brand ambassador, Sachin Tendulkar.
While in conversation with Rishi Piparaiya, Director – Marketing & Bancassurance, Aviva India, he takes us through the essence of this campaign and how the social media response was far more than what they expected.
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