[Video Interview] Rishi Piparaiya, Aviva India, on How a BFSI Brand Can Stay Interesting on Social Media

Insurance and financial planning are generally the subjects which are not often discussed openly and therefore it is a challenge to present them in a way that it is acceptable widely. In this conversation with Rishi Pipraiya, Director Marketing & Bancassurance, Aviva India, tells us how they executed this challenge by taking Sachin Tendulkar as a brand ambassador, and how they intend to pass on the message of putting personal safety first before financial freedom.

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