[Video Interview] Rishi Piparaiya, Aviva India, on Leveraging Celebrity Brand Ambassadors on Social Media

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There is a big difference in association with a brand ambassador on social media and in the offline medium . In this interview with Rishi Piparaiya, Director – Marketing & Bancassurance, Aviva India, he explains to us the challenge of leveraging an ambassador’s personality on social medium without encroaching on his personal space, quoting Sachin Tendulkar as an example.

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