[Video Interview] Rishi Piparaiya, Aviva India, on Leveraging Celebrity Brand Ambassadors on Social Media

Rishi Piparaiya Social media association

There is a big difference in association with a brand ambassador on social media and in the offline medium . In this interview with Rishi Piparaiya, Director – Marketing & Bancassurance, Aviva India, he explains to us the challenge of leveraging an ambassador’s personality on social medium without encroaching on his personal space, quoting Sachin Tendulkar as an example.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.

BSMB Nominate Now Banner Bottom
Loading Facebook Comments ...