[Video Interview] Vivek Srivastava, Colors TV, on Converting Fans to Loyalists

Vivek Srivastava Social Media into Loyal Evangelists

Engagement is an important factor in identifying the success of the content that is posted on various platforms. In this interview with Vivek Srivastava, Digital Head, Colors, he shares with us the consistent engagement levels they have reached and how they are aiming to convert these fans to loyalists.

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