[Video Interview] Vivek Srivastava, Colors TV, on The Second Screen Phenomenon and Its Effect on TV

Vivek Srivastava Social Media TV channel connect with their audiences

Second screen phenomenon is fast gaining a lot of attention, however, it has a lot of way to go to occupy the space that TV has created. In this interview with Vivek Srivastava, Digital Head, Colors TV, he explains to us the difference between second screen activities and the actual viewership on the main screen, namely TV.

 

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