[Video Interview] Vivek Srivastava, Colors TV, on Tying up Social Media with TRPs

Social media activities are expected to create a buzz and hype before the launch of a certain property and it is just one parameter in the entire marketing process. In this interview with Vivek Srivastava, Digital Head, Colors TV, he explains how there is no particular set parameter to gauge TRP through social media but even then, creating engagement through social media is certainly one of the objectives.

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