[Video Interview] Apurva Chamaria, HCL, On Social Media Strategy For B2B Segment

Apurva Chamari, HCL, On social media for b2b segment
SAMMIE

For HCL Technologies, social media strategy is based on two factors – either be first in the field or be best. Nothing less than best works for them. According to Apurva Chamaria, Director & Head – Global Branding & Digital Technology, HCL Technologies, it is easy for brands to build a campaign, extend their reach and so on but it is very difficult to be novel and break a mould existing for the brand.

This video has been supported by our Digital Partners, Golden Phoenix.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.


Comments

SAMMIE