[Video Interview] Sanjay Tripathy, HDFC Life, On Having An In-House Social Media Team

HDFC Life's plan was to have a strong in-house social media team right at the onset of the digital division. An in-house team is better at understanding the brand and its objectives, says Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, HDFC life. 

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