Leveraging social media beyond it’s ‘typical’ uses can be thought of by minds which work as a staunch team and achieve their timely objectives intelligently.

In this video, Deepali Naair, CMO, Mahindra Holidays, states how they use social media for meeting objectives beyond marketing; she elaborates on how they use social media as a customer service channel and respond to their customer’s statements within a span of one or two hours.

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