[Video Interview] Ekalavya Bhattacharya, MTV India, On How They See The Second Screen Phenomenon Coming Up

Second screen phenomenon is fast gaining momentum says Ekalavya Bhattacharya, Head of Digital, MTV India. He explains to us the ways in which certain audiences have started using different mediums of interaction, for example, watching a TV show and tweeting about the same. However, the future years are still unexpected but the second screen phenomenon is on the rise constantly.

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