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![[Video Interview] Sujit Ganguli, ICICI Bank, On Where Social Media Fits in the Business Strategy Of A Financial Institution](https://img-cdn.publive.online/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/PsGDTF3tpS7lVS0eFCtA.png)
Sujit Ganguli, Senior General Manager and Head - Brand and Corporate Communications, ICICI Bank talks about the importance and place of social media in the business strategy of a financial institution and whether social platforms have brought any significant ROI in form of direct customers.
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