[Video Interview] Sujit Ganguli, ICICI Bank, On What They Look For In A Digital Agency
Before offering brand mandate to any agency, a few factors are to be chalked out. An agency should have ample knowledge before approaching by a company so that the expectations of both the parties are fulfilled with great satisfaction.
In this video, Sujit Ganguli, Senior General Manager and Head, Brand and Corporate Communicaions, ICICI Bank, states the important factors they look for before offering brand mandate to an agency.
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