On a digital platform, everyday is a battle and one should think about the content plan holistically. Accroding to HCL, the firm’s content should be like a conversation rather than a one-way publication. It is important for the digital industry to improvise rather than work on preset methods.
In this video, Apurva Chamaria, Director & Head Global Branding & Digital Technology, HCL Technologies, states that it is crucial for any firm to have a strong content strategy and content plan. Gone are the days when a company could ride on TVCs, radio spot, print ads for multiple months.
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