[Video Interview] Apurva Chamaria, HCL, on Listening to Customers and Prospective Customers on Social Media


Apurva Chamaria, Director & Head – Global Branding & Digital Technology, HCL Technologies, says that they have product managers for each social media channel. Every manager owns one or two channels each. These are then run on a platform called Oracle SRM. This platform blasts across all social media platforms like Facebook, Twitter, Google+.

In this video, he reveals their plan to experiment on Instagram and Vine.

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