Ekalavya Bhattacharya, Head of Digital, MTV India is of the opinion that people are going to put their money where they see potential consumers. So brands should invest in platforms where they see more consumption. For example, if the brand is youth-inclined brand, they will invest more on the web content if they have more audience there.
In this video, he puts forth his opinion on the real competition that exists between the internet and television.
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