[Video Interview] Ekalavya Bhattacharya, MTV India, on How Web-Only Content Can Help TV Channels

Ekalavya on how can web only content help TV channels

Ekalavya Bhattacharya, Head of Digital, MTV India, says that even though they have ‘TV’ in their brand name, their audience is more digital-savvy.

He feels that consumption of content on fixed viewing is declining and doubts the numbers will grow more.

In this video, he talks about the difference between TV and web-based content. He talks about the various shows which they have done exclusively for web.

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