Ekalavya Bhattacharya, Head of Digital, MTV India, says that even though they have ‘TV’ in their brand name, their audience is more digital-savvy.

He feels that consumption of content on fixed viewing is declining and doubts the numbers will grow more.

In this video, he talks about the difference between TV and web-based content. He talks about the various shows which they have done exclusively for web.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.

You may also like: