[Video Interview] Karthi Marshan, Kotak Mahindra, On Factors That Led Them To Adopt Social Media

Karthi Marshan, Head Marketing, Kotak Mahindra, feels social media is no rocket science. The brand took the social media leap considering the fact that their audience was living on social media and it was time for them to start engaging with this new segment of the market.

In this video, he reveals the factors that led them to adopt this medium.

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