Social media is going to undergo change in the years to come. This will compel even the brands using social media, to alter their ways of using it for marketing purposes.
According to Karthi Marshan, Head of Marketing, Kotak Mahindra, social media in 2020 would include no Facebook, no Twitter, no Google+and no Whatsapp. Instead there will be newer platforms which one may have not even heard about. In this video he says there are chances that Instagram and Vine may survive!
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