[Video Interview] Rishi Pipariaya, Aviva India, on Handling Customer Service on Social Media

Today, social media has become the most popular channel for people to share their queries and complaints with brands. In such a scenario, social media platforms are all the more crucial for brands in the service sector.

In this interview, Rishi Piparaiya, Aviva India, informs us that they have a separate complaints handling department for quick response to the customers since the time of its inception.

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