[Video Interview] Sanjay Tripathy, HDFC Life, On Avoiding Social Media Crisis For Service Brands

In BFSI one of the most common reasons to receive ill-gotten publicity is when payment gateways don't work which usually is a function of poor internet connections.

The best tactic to follow on social media is being transparent, honest and factual.

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, asserts that listening is crucial in averting social media disasters because on Social Media, each one is a star. He also believes that on social media not matter what sector your brand belongs to but you are always a tweet or post away from a social media crisis.

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