[Video Interview] Sanjay Tripathy, HDFC Life, On Facing a Social Media Crisis

A social media crisis can have a potentially adverse impact on the fortunes of any business. Owing to its virality, a small instance can turn into a crisis which the brand may find hard to control if its unprepared.

In this video, Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, retells a time when how an anonymous source managed a back-handed attack on HDFC Life and how a humble and honest social media announcement came to their rescue.

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