[Video Interview] Sanjay Tripathy, HDFC Life, On ROI Received Through Social Media Vs Traditional Media

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, comments that the ROI index in social media isn’t rigid and it varies from one brand’s objectives to the next. In this video, he reveals that HDFC Life’s ROI amounts to being involved with the end user and keeps them engaged.

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