Apurva Chamaria, HCL, Explains How Their Social CRM Channel Works

Apurva Chamaria, Director & Head Global Branding& Digital Technology, HCL Technologies says that their CRM channels function in two parts - engagement and interaction of consumers. They also own a website which functions uniquely. He says that 60% of CRM practices fail as they are not meant for the Gen Y.

In this video, he explains how in detail about how the brand's CRM channel work.

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