Apurva Chamaria, HCL, Explains How Their Social CRM Channel Works

Apurva Chamaria, Director & Head Global Branding& Digital Technology, HCL Technologies says that their CRM channels function in two parts – engagement and interaction of consumers. They also own a website which functions uniquely. He says that 60% of CRM practices fail as they are not meant for the Gen Y.

In this video, he explains how in detail about how the brand’s CRM channel work.

This video has been supported by our Digital Partners, Golden Phoenix.

 

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.

BSMB Nominate Now Banner Bottom
Loading Facebook Comments ...