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![[Video Interview] Ekalavya Bhattacharya, MTV India, on KPIs Used to Measure Social Media Activities](https://img-cdn.publive.online/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/pTNzcdoTGHl5YxwInp0R.png)
KPIs are measured according to the response that they receive on their various social media activities.
In this interview, Ekalavya Bhattacharya, Head of Digital, MTV India, has emphasized on having a social media handling team within the company itself and how KPIs are used in measuring the effectiveness of their social media activities.
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