[Video Interview] Ekalavya Bhattacharya, MTV India, on How Social Media and TRP Are Interlinked
Ekalavya Bhattacharya, Head of Digital, MTV India, says that initially social media was looked up only as a marketing tool. But he feels that today social media has also become a way of communication.
He mentions that, unlike most of their competitors, their core objective is to get more and more audience engagement, which at times also makes them sacrifice their TRP ratings.
In this video, he explains how MTV ties back their social media activities with the TRP of the program.
To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.
You may also like:
Fashion Designers get colour inspired on social media
Interview: In 2019 we will roll out the rebuild of our Android platform: Radhika Kakkar, Snap Inc
Social Media Jobs [Week 5 - December 2017]
Is Instagram’s Boomerang the next social media content factory for brands?
Dr. Mickey Mehta's Fittest At 55 surpassed 4 million impressions
Instagram Marketing for start-ups - how to create a brand that sells !