[Video Interview] Sanjay Chitkara, LG India, On What Sets Them Apart On Social Media

Sanjay Chitkara, Head, Corporate Marketing, LG India, believes that the backing of good product is important for any marketing campaign. He says that they have been based in India for around 17 years and have acquired a loyal customer base.

Brand activities on social media among such a vast community gets the brand engagement which he believes is the advantage that sets them apart from their competitors.

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