[Video Interview] Ankur Warikoo, Groupon India, on How Facebook and Twitter Are Different and in What Ways They Assist Brands

[Video Interview] Ankur Warikoo, Groupon India, on How Facebook and Twitter Are Different and in What Ways They Assist Brands

Ankur Warikoo, Head, APAC Emerging Markers, Groupon India, feels that Twitter and Facebook have similar objectives but work differently. Twitter works around tech circles while Facebook is more of mass media. So, the brand uses each platform on the basis of the response they get. Facebook is about sharing, virality etc., whereas Twitter is more concerned with the feedback coming through.

This video has been supported by our Digital Partners, Golden Phoenix.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.


You may also like:

Comments