[Video Interview] Karthi Marshan, Kotak Mahindra, On Influence of Geolocation and Mobile on Social Media

    Karthi Marshan, Marketing Head, Kotak Mahindra, says that whenever they decide to do something new, they do so first on mobile. In this video he reveals the geolocation applications by Kotak which help users in their shopping journey. He mentions that this is too early a stage to comment though.

    In this video he talks in detail about how they are using mobile as a part of its promotion strategy.

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