Amar Thomas, Blackberry India, on Social Media Strategies for Consumers & Enterprises

Amar Thomas, Country Marketing Manager, Blackberry India, talks about social media strategies for consumers and enterprises. For an enterprise the strategy would include the use of LinkedIn, technology blogs, and so on. For consumers, the strategy would include Facebook, Twitter, Blogs, Microsites and so on.

He says that enterprise and consumers in India are deeply linked which is a unique combination. Thus a brand can achieve the best of both worlds.

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