Ankur Warikoo, Head APAC Emerging Makers, Groupon India, says that garnering repeat sales from customers via social media is not one of their key focus points. They used to do it in the past but have realised that social media is bigger on engagement than sales.
In this video he reveals that the best way to drive sales through social media is by not pushing it. He says they have realised from their mistake in the past and are concentrating more on content.
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