Amitesh Rao, Director-Brand & Media, MTS India, talks about how they plan to tap into digital first generation on social media. He feels that social media is the entry point to the internet. As an example he says that even though two tier cities have lesser internet penetration. People are using it on their phones. He says that social media acts as an acquisition tool for first time users of internet. He talks in detail about on how they go about acquiring first time customers.
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