Adobe (Nasdaq:ADBE) today announced special guests and keynote speakers for Adobe Summit, the largest digital marketing conference in the world, at the Salt Palace Convention Center in Salt Lake City, Utah from March 9-13, 2015. Joining Adobe CEO Shantanu Narayen and senior vice president of Adobe’s Digital Marketing Business, Brad Rencher, on the main stage, will be best-selling author Michael Lewis, FiveThirtyEight.com founder Nate Silver, and FEED Projects Founder and CEO Lauren Bush Lauren. World-class rock climbers Tommy Caldwell and Kevin Jorgeson will also share the inspiring story behind their years-long effort to climb to the top of El Capitan’s Dawn Wall in Yosemite National Park, widely regarded as the world’s most difficult rock climb.
Senior leaders from top brands including Girl Scouts of America, National Australia Bank, Starwood Hotels & Resorts Worldwide, Time Warner Cable, Under Armour and others will share the main stage and discuss how they use digital marketing to connect and engage with customers in innovative new ways. Attendees will also get a first look at major technology innovations Adobe will unveil at the conference including a sneak peek of what the company is working on. Summit registration also includes a complimentary lift ticket for Ski Day on March 13 at Canyons Resort.
Featured Sessions and Tracks
Over 6,000 digital marketing leaders are expected to take part in 120 sessions across nine tracks, more in-depth sessions than ever before. The new core services track will examine Adobe Marketing Cloud services that simplify workflows across its six Marketing Cloud solutions. Also new in 2015 are three full days of vertical industry sessions focused on retail/e-commerce, media and entertainment, financial services, technology, and travel and hospitality. The popular Marketing Innovations track, programmed in conjunction with CMO.com by Adobe, will be led by experts sharing advice on how to combine leadership insights, strategies and digital marketing solutions.
Visit the registration and pricing page for more information about special discounts and group passes. Pre-conference, hands-on training for customers will be available through Adobe Training Services from March 8-9. Courses are available for $700 per one-day session and $1,400 per two-day session. Customers can sign up for these courses when registering for Summit 2015.