Axis Bank takes you down memory lane with #LikeAChild

Saloni Surti
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Child with coloured hands
Amidst your busy, humdrum life, spare a minute or two and let the child in you gleam with joy. No matter how old you turn, sometimes you just have to steal a few moments of fun everyday that you may consider preposterous and silly.

Remember when nothing mattered and everything was fun? The DVC uploaded by Axis Bank on their YouTube handle blending humour, innocence and childhood showcases what being #LikeAChild is all about.

Knitting moment marketing, Axis Bank leveraged this year’s Children’s Day with a twist.

With this campaign, the Bank spoke to adults, reminding them of their childhood dreams, and urged them to discover their kids’ dreams by inviting their kids for painting their dreams in Splash 2015, an annual all Indian painting competition for kids.

Conceptualised by Indigo Consulting, the short-film was shared across social media platforms in the form of retweets and shares encouraging the audience to unleash the child inside every individual.

The activity received lot of attention on social media giant, Facebook. With more than 3k shares and 11k likes, the response acquired was remarkable and exceptional. #LikeAChild manages to breathe fresh air in the traditional BFSI marketing tone and ways.

If there is one thing that you can be today, be #LikeAChild and experience the gaiety of a child’s delectation.

Making their audience reminisce the good old times, Axis Bank displayed the nature of innocence and progress, encouraging their audience to unleash the kid within themselves.

Social media campaign Twitter Facebook humour indigo consulting Axis Bank BFSI Childrens day child encouraging joy Childhood #LikeAChild dreams innocence Splash 2015