Havas Media Group India has been awarded the Integrated Media mandate of Doctor 24x7which will involve traditional as well as digital and mobile duties. The account will be handled from the Havas Media Gurgaon office.
Doctor 24x7 is a mobile phone based, pan India, tele-health service which instantly connects a subscriber to qualified and experienced Paediatricians, Gynaecologists and General Physicians - any time of night or day, including Sundays and public holidays. It is available on Android and iOS phones.
Speaking on the appointment, Aloke Malik, Founder and CEO, Doctor 24x7 said, “Customer care is our No.1 focus area. We found Havas Media to echo this philosophy and passion. Their experience and agility across media platforms, digital-mobile way forward and strategic bent makes them ideal partners in driving the long term growth of Doctor 24x7.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “Doctor 24x7 has tremendous potential being akin to an essential service. It is a great win. We are delighted to be entrusted with the brand and look forward to partnering Doctor 24x7 become even more meaningful to its customers.”
Mohit Joshi, Managing Director, Havas Media Group-India, “This is yet another great win on the back of the recent BlueStone.com, HolidayIQ.com and Clovia.com wins. Healthcare will emerge at the forefront of the service industry. Our integrated media approach with digital-mobile focus, centred by the Havas Meaningful Brands framework - will map the Doctor 24x7 brand blueprint in India.”