The digital and mainline communication agency won the digital mandate for Mahindra Comviva, the mobility solution provider.
Speaking about the win, Prathap Suthan, CCO & Managing Partner, Bang in the Middle, said “Mahindra Comviva is a global brand and we are delighted to partner them in their quest to expand globally. Building expertise of Mahindra Comviva is a key task and we are happy to partner them.”
Bang in the Middle will lead the digital marketing program to elevate the brand image through an integrated marketing communications strategy, including digital, corporate, trade and consumer public relations, while driving reputation across the globe.
Commenting on the move, RajatDayal, Head of Marketing, Mahindra Comviva, said, “Mahindra Comviva is a recognized brand in the mobility space. As we continue to grow our business across the globe, it’s critical that we create a meaningful and relevant digital experience. Our offerings are focused to a global audience and this audience is digitally connected. Bang in the Middle is the perfect partner to help us become more relevant to our existing and prospect customers, and remain at the forefront of the digital ecosystem, across all channels”.
Bang in the Middle will help the brand craft a distinct identity on the web for its audience across the globe.