Ashish Patkar, recently quit Jack in the Box Worldwide as the Vice President and Executive Creative Director to launch an independent agency Monk Media Network.
With 15 people on board, Monk Media Network is an agency that aims to drive ROI through Integration, Innovation and Communication, offering a bouquet of services that encompass Conversation Management, Campaign Ideation & Execution, Media Planning & Buying and Video Production.
“Our focus on ROI comes from the belief that clients will only invest when they see clear return of revenue. We strongly believe that brands today need to survive in partner ecosystems rather than in isolation. We are in the process of signing certain large clients across categories as well as building alliances with like minded agencies to optimise our strengths”, says Ashish.
Prior to Jack in the Box Worldwide, Ashish has worked various advertising agencies, Rediffusion, Everest Brand Solutions, JWT UK & Hyderabad, and Hakuhodo Percept. He is armed with a PG in Marketing Communications from Bournemouth University, UK.