Over the past 5 years, Social Media has become an imperative element of a brand’s marketing mix. From a mere placeholder presence to deriving real business results, this medium has evolved by leaps and bounds. With this evolution, brands and marketers too have gradually taken up more sophisticated and strategic means to connect and communicate with their consumers. Acknowledging the time, efforts, and commitment invested by brands in their social media activities, Social Samosa is all set to launch – Best Social Media Brands.
The first step towards recognizing the commendable work done by brands in the social media space. Best Social Media Brands aims at identifying the best social media strategies, tactics, and the combination of both. Through this initiative, Social Samosa is on the lookout for brands that have managed to ace social media platforms in terms of creating their brand identity, building customer relationships, and marketing and advertising through the platform.
Conceptualised with the thought of promoting best practices benchmarking in the industry, Best Social Media Brands will facilitate a platform to adjudge a brand’s performance amongst peers on a relative scale.
The nominations are now open for the following categories – Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.
Brands under each sector will have the opportunity to put their best foot forward. Each entry will be screened, scanned, and scrutinised by an esteemed jury panel, boasting of members from various walks of the industry and an automated tool which ranks brands as per a pre-defined algorithm.
The shortlisted entries will then be subjected to an online voting procedure, wherein the brands get to test their social mettle amidst cut-throat competition.
A brand is truly social when they learn to apply traditional marketing and communication fundamentals to the evolving social space, when they utilize social media not only for reaching out to their consumers but, in building a brand culture and identity that echoes loudly.
Calling out to all social brands, write in to [email protected] to nominate your brand, the last date for submitting an entry is January 15, 2017.
With Best Social Media Brands Social Samosa sets out to acknowledge, appreciate, and inspire. Brace yourselves for one of the biggest social media accolades of all time. The announcements on Jury and evaluation criteria will follow soon, till then stay tuned.
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