AIESEC in India, the Indian chapter of the world’s largest youth-run, non-profit organization, has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence. CCS will leverage and amplify the appeal of India as a major contributor to AIESEC’s aim to address the United Nation’s Sustainable Development Goals through AIESEC’s volunteership and professional internship programs.
By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination unlike any other. The projects were won following a two month-long brainstorming session between CCS & AIESEC.
AIESEC is a global platform for young people to explore and develop their leadership potential. It is a non- political, independent, not-for- profit organization run by the youth of the ages 18-30 years of age, all of whom are students and/or recent graduates of institutions of higher education. AIESEC provides its members opportunities to develop leadership and entrepreneurial skills through internships in partner countries across the world. India is therefore home to a large number of such interns in all its major cities. Most of them are on two types of programs: either a six-week volunteership in well placed social sectors or a one-year internship in some of the biggest MNCs and startups of the world.
ColourCraft Studio is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.
Commenting on bagging this very unique account, CCS Co-founder and Business Director, Aditi Gandhi said, “It gives us great pleasure to work simultaneously on two very unique projects for AIESEC. The trust shown by them in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively inclined digital assets to further compliment their status as the world’s largest youth-run organization.”
Sean Ankit Bothra, Vice President, B2B & International Marketing, AIESEC in India said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. One of our major requirements in a potential collaboration is that the company’s core values and cultural beliefs align with ours. Most importantly, we were looking at people who have the patience to understand what AIESEC is all about and share the agile and global work culture along with us. We are glad to see the enthusiasm that the team at CCS have for AIESEC in India. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status. With this collaboration with ColourCraft Studio we hope to further explore AIESEC in India’s potential to enhance the personal and professional development of today’s Indian youth and break the mindsets of Internationals about the Indian realities. ”