Motorola brought back their iconic tagline to associate it with World Hello Day on 21st November, 2016.
Objective
The brand reintroduced their iconic tagline ‘Hello Moto’ on World Hello Day with #SayHello, urging social media users to reconnect with their loved ones and start a conversation.
Execution
To spread the word about #SayHello, Motorola created a series of creative illustrations and videos encouraging their social media followers to reignite conversations and connect with their family and friends that they may have lost touch with.
Not only that, since the occasion was World Hello Day, Moto diversified #SayHello, asking social media users on how they say Hello in the area they come from; the campaign was rolled out in 18 countries through country specific social media accounts.
With the idea of leveraging social media to bridge the gap between people by using the simplest form of greeting, saying Hello, the campaign created some effective content.
Two videos and a creative illustration with the Motorola logo were posted on the brand’s Facebook page and Twitter handle, and the videos were also posted on YouTube.
Results
#SayHello generated more than 186 million impressions, and 340k social engagements across all social media platforms with the help of the videos and creative illustrations.
The campaign trended on Twitter for 11 hours, with #SayHello, generating more than 24k tweets.
On YouTube, the videos garnered more than 600k views from all over the world in just one day, and successfully urged social media users to #SayHello whilst helping the brand connect with people.
Evoking the connection people have with the Hello Moto tagline, #SayHello accumulated a reach of more than 26 million, fulfilling the brand’s objective and making World Hello Day, a day to remember.
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