As part of this mandate, Gen Y will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models like Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child and Apollo Spectra for planned surgery.
Speaking on the win, Yashwant Kumar, CEO at GenY Medium said “This furthers our depth within the healthcare domain. I am sure our technology & analytics centric approach and specialization in healthcare will help us drive the desired business results for the Apollo retail brands”
Today, GenY Medium stands as one of the leading independent digital agencies in India with specialized verticals for Healthcare with clients like CignaTTK, Aetna India’s IHO, Apollo Hospitals, Healthcare at Home and Oncquest amongst several others. GenY attributes its success to its domain knowledge, proprietary technology and deep knowledge of analytics which improves digital marketing effectiveness – uniquely combining marketing know-how with technology & analytics, measurable business results and a strong work-life culture.
Gen Y has delivered award winning campaigns across categories and platforms for several noteworthy national brands such as Apollo Hospitals, Verisign, Tata Projects, NIIT and a few international clients among others. With this addition, the portfolio of brands which the company serves has grown to over 45.